Yes 45,000 people and counting have gotten inappropriately excited about a one minute preview from the new Bon Iver album in the past 9 days. I would argue however that it is not our fault. Humans are drawn to paintings of optimal living conditions (lush green landscapes, river nearby etc). Bon Iver clearly knows this and has found a way to create music along the same lines - ethereal harmonies delivered through a hefty beard are probably also optimal for human living conditions in some way. It's not our fault.