I came across this over at Semtex's blog and thought it was a great project by the BBC (which could have gone one of two ways but seems to have been handled well) -
"the Jail Tales project, an ambitious mix of multiplatform content fronted by Ashley Walters, an actor and rapper who knows firsthand what it's like to be young and in prison. Jail Tales consists of a series of viral You Tube videos, short films, animated shorts, exclusive music performances and a gritty photo gallery on Facebook. Ashley will also present a Radio 1 documentary on prison and a downloadable BBC Three podcast."
Check out this video of Maverick Sabre performing a song inspired by the series.
I recommend heading over to the site to check out more videos, the one with Ashley Walters in particular.